Strict Standards: Redefining already defined constructor for class wpdb in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/wp-db.php on line 56

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/cache.php on line 36

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/cache.php on line 384

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 541

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 541

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 541

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 541

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 560

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 659

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 659

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 659

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 659

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el($output) in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/classes.php on line 684

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/theme.php on line 540
Erwartungskonformität durchbrechen um Ziele zu erreichen | Handbuch Usability Blog
Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 692

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 627

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 691

Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/kses.php on line 692

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 12

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 21

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 25

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 26

Strict Standards: mktime(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 12

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 21

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 23

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 25

Strict Standards: date(): It is not safe to rely on the system's timezone settings. You are *required* to use the date.timezone setting or the date_default_timezone_set() function. In case you used any of those methods and you are still getting this warning, you most likely misspelled the timezone identifier. We selected 'Europe/Berlin' for 'CEST/2.0/DST' instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/functions.php on line 26

Erwartungskonformität durchbrechen um Ziele zu erreichen


Deprecated: preg_replace(): The /e modifier is deprecated, use preg_replace_callback instead in /homepages/46/d122587373/htdocs/handbuch-usability/blog/wp-includes/formatting.php on line 82

Um die Aufmerksamkeit der Besucher gezielt zu lenken, kann man unkonventionelle Wege gehen. Auf www.quelle.de haben die Verantwortlichen scheinbar bewußt die Erwartungskonformität durchbrochen, um den Fokus auf den Bereich “Meine Quelle” zu lenken.

Hierzu wurde links oben, wo eigentlich das Logo mit Link zur Startseite erwartet wird, der Q-Button platziert. Der Klick auf diesen Button oder das Drücken der Q-Taste führt den Besucher auf die Anmelde-Seite für “Meine Quelle”.

Quelle - Erwartungskonformität durchbrechen

Es ist anzunehmen, dass viele Besucher beim Versuch sich zu orientieren oder zur Startseite zurück zu kehren, diesen Button bewußt wahrnehmen, weil Ihre Erwartung, das Logo zu finden, nicht erfüllt wird und deshalb Ihre bewusste Aufmerksamkeit gefordert ist. Höchstwahrscheinlich führt das zu einem deutlichen Anstieg des Traffics auf  die Anmelde-Seite.

Zu überprüfen gilt es, ob der Zweck in diesem Fall die Mittel heiligt. Darf man eines der grundlegendsten und wesentlichsten Elemente für die Orientierung einer temporären Kampagne opfern?  Bewusst und kontrolliert eingesetzt ist dieses Vorgehen auf einer reichweiten- und trafficstarken Seite auf jeden Fall eine mutige und sicher interessante Idee. 


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